Strategic planning for museum: a research in Salvador City

Abstract

Like any organization, museums must be well managed; thus, they need to plan. This understanding led IPHAN to demand the museums under his direction to elaborate museological plan periodically. This article focuses on a study that investigated whether museums at Salvador City draw up strategic plans and in addition if Heritage students have been academically prepared for administrative activities. It is an interdisciplinary exploratory research, conducted under qualitative approach, involving two fields of knowledge - Administration and Museology. Interviews, document analysis and bibliographic research were the methods used. Finally, it was concluded that most museums in Salvador resist developing museological plan, and that Heritage courses offer their students insufficient theoretical and practical grounded skills to back future administrative tasks.