Social technology of mobilizations: identity and participation in the management of community-based museums

Abstract

The purpose of this paper is to propose strategies for community-based museum initiatives. Thus, we assume participation and territorial identity as key strengths of this type of initiative, allowing the development of more dynamic and territorialized management processes. The research’s result is the ‘Social Technology of Mobilizations’ (TMob), composed by four strategic and organically integrated mobilizations (cultural mobilization, Museology-technical, -organizational and –interorganizational mobilizations). Based on qualitative research, document analysis and museums experiences, inside Brazil and abroad, the TMob seeks to be relevant to community leaders, sociocultural entrepreneurs, and the public managers, fostering the proliferation and flourishing of museums that trigger new patters of development and egalitarian societies.